One of the top ten badminton racket brands [Weichen] Founder

2020-06-01 17:35 | Readtime: 5min

My name is Chen Feng, from a small mountain village in Yangchun, Guangdong. The conditions in the countryside were very difficult when I was a child, but the rural people believe that "efforts will produce good results." Therefore, studying hard since childhood, I hope to grow up to be a useful person for society.

He graduated from Southwest University in 1998 and entered the second stage of his life.

The first job was to do on-site management in a Taiwan-funded computer factory. During this period, he successfully introduced the "ISO9000 quality management system". This experience has given me strict quality management concepts and systematic methods, which have benefited a lot.

Second job, doing sales at PepsiCo. The off-peak season of the beverage market is very obvious. In the face of the fierce competition of Coca-Cola, I have meticulously carried out "channel intensive cultivation" and often topped the performance list. This experience has taught me that homogeneous products and services are the core competitiveness.

In 2000, he entered the badminton racket industry and worked as a business manager, product development, and marketing director in brand companies and factories. In these 6 years of career, there is always a confusion: in most cases, there is a lack of smooth and effective information communication between racket factories, brand operations, racket dealers and badminton enthusiasts, especially in some racket production factories. What are the real needs of golfers? Mainly staying on the level of blindly fighting the price war, unable to provide upgraded products for the advanced players.

It is not difficult to understand if you think about it carefully. These companies are "doing business" instead of "making brands". Naturally, they have no incentive to research and develop. Anyway, they can produce at the price requested by customers.

In August 2006, based on my understanding of the badminton industry and the pain points that existed, I felt that I was going to create an ideal brand. This impulse became stronger and stronger, and I started my own life. There are 3 reasons for this decision:

 1) After 6 years of industry accumulation, I feel that I can do this well.

 2) I fell in love with badminton. Fall in love with the health and vitality of badminton, fall in love with the simplicity of the customer relationship, and fall in love with warm and sincere friends in the circle.

 3) Badminton is a cause that brings health and happiness to users.

It is true that entrepreneurship is a challenge for me, a rural baby with no foundation and no background, but I still feel that this is a happy and meaningful journey.

When I first started, I was on a business trip to talk about business. I was able to run more than 10 cities in 7 days, usually by taking the "Xi Fa Chao" train at night, which saved both time and accommodation costs. Sometimes I go out to talk about business during the day and return to the factory to help work at night, without feeling tired.

We developed a batch of high-quality dealers in the first year, more than 90% of them are still the hardcore of VS, and together with the dealers they introduced, they have become the basic basic of VS.

December 2006, met the first test of entrepreneurship.

Was stolen from his wallet while on a business trip, which contained an ID card and 3 bank cards. I lost my bank card for the first time, and asked my friends in my hometown to replace my ID card. Then report this bad news to the suppliers one by one: the payment will not be paid for a while.

 I didn't expect all the suppliers to say that it doesn't matter. I believe that I am a man. In the several months waiting for the permit, they not only did not collect the previous payment, but also continued to supply normally. Our orders and production have no impact. I will always remember this trust and friendship.

In March 2007, I received a batch of orders from foreign customers Guice. Before delivery, I found that one of the racket models may have quality problems.

After personally inspecting it, I decided not to ship the racket of this model, and at the same time took the initiative to compensate Guice for the additional loss. After more than half a year, Guice asked about this when he visited. I took out the racket from the warehouse. After seeing it, I said that there was no quality problem, so I patiently explained that this type of racket has defects in the yarn-making process, which may cause the racket The box is not durable enough.

We will never allow products that are known to have hidden dangers to be sold. Guess was very happy after listening, and later gave us the racket orders.

I am often told that VS has developed very successfully. You can also work easily. In fact, in a competitive environment, there is no room for slack, the peers are making progress, the market is changing, and the needs of golfers are also escalating. Only by constantly researching and developing products and improving the service level can we live up to the trust of our customers.

Dealer Luo Zong has long been serving government procurement. He told me that before meeting with the leader was bound to be restrained, and always felt that both sides were very uncomfortable. After I like to play badminton, I am about to lead the ball and feel that it is natural and pleasant to get along with each other. Because when playing, it is purely enjoying the happiness of badminton, no need to worry about identity, let alone think of benefits.

 As a result, "the purer, the happier" has become the unique spiritual style of the Weichen brand and Weichen fans, and it also reflects our entrepreneurial concept of "as always, without a lack of heart, without forgetting the original intention, simple".

Today, the Weichen brand has grown from scratch, with more than 1,000 distributors in 42 countries and regions, including outstanding athletes such as soup cup champion Deni, which are recognized and respected by the industry.

This achievement is not easy, we cherish it.

Our business goal is the sustainable management of the brand, not just see the immediate benefits.

"Conscientiousness is a man, conscientiousness is a thing" is our values that never change.


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