Convenience Food Brand 【Yang Dispenser】 Mengzhou Dispenser F

2020-06-02 08:28 | Readtime: 4min

"Yang dispenser" is a brand of Henan Dispensers Food Co., Ltd. Henan Dispensers Food Co., Ltd. was established in June 2004 and is located in Zhengzhou City, Henan Province, a hinterland of the Central Plains with convenient transportation. It is a grain deep-processing enterprise focusing on the R & D, processing and sales of convenience food and snack food. There are two production companies. Mengzhou Dispensers Food Co., Ltd. was established in February 2006 with a registered capital of 20 million yuan, covers an area of 60 acres, and has 350 employees, including 91 disabled workers. Zhoukou City Shopkeeper Food Co., Ltd. was established in March 2010, with a registered capital of 20 million yuan, covers an area of 160 acres, and has 235 employees, including 62 disabled workers. It is also a social welfare enterprise recognized by the Henan Provincial Department of Civil Affairs as a "home for the disabled".

Corporate representative Yang Fan, college student entrepreneurship mentor, MBA of Renmin University of China, MBA of senior executives of Xiamen University, representative of Jiaozuo Municipal People ’s Congress, vice chairman of Mengzhou City Federation of Industry and Commerce, standing committee of Mengzhou Municipal CPPCC.

"Yang shopkeeper" brand positioning as "healthy diet advocate", the company vigorously develops sweet potato vermicelli, sweet potato vermicelli, sweet potato noodles and other fast food foods and various snack foods. The target consumer group is 13-35-year-old students and white-collar workers, aiming to enable consumers to quickly and easily eat nutritious and distinctive cuisines. The company's main products include "Yang shopkeeper" series of sweet potato convenient fans, sweet potato instant noodles, convenient Instant foods such as sweet potato noodles and "Yangjiapuzi" series of special leisure products.

Yang shopkeeper's products have been fully investigated and consulted for the target consumer group from the beginning, including packaging, color, name, taste and other factors, and firmly grasp the target consumer group's needs as the core. Carry out R & D and design one by one. The product is built around the concept of a "healthy diet advocate". After selecting materials and suppliers, the products are screened layer by layer, so that the products can meet the requirements of nutrition and fast food. In order to enable consumers to eat delicious fast food like kitchen, the company established its own research and development team and seasoning processing workshop, each taste has undergone 100 times of debugging and evaluation, and after the target consumer group test evaluation, finalization The formula and process are produced by the company's self-built seasoning workshop to make the quality and taste more stable.

In August 2015, the company established an Internet operation center, with its own e-commerce team, established a modern ERP delivery and truck room. So that consumers can see Yang's products on mainstream e-commerce platforms. Ended the history of single circulation marketing promotion since the establishment of the company. It has formed a situation where the whole network is interconnected by "offline driving online, and affecting offline offline". Chairman Yang Fan knows profoundly that the Internet era is changing rapidly, and the development of Internet work is not enough to drive the company's sustainable development. Therefore, he led the company's middle and senior personnel to participate in more than 20 professional trainings in two years to explore new business models.

In 2017, Chairman Yang Fan proposed the strategy of “Three Networks, Two Databases and One Platform”. Three Networks refers to the online network, school network and access network, and the two databases refer to the company's talent pool and product library. The platform refers to the unique business model of Yang Dispensers. Through the integration of resources, model integration, product integration, marketing integration and talent integration, a unique business system of "Yang Dispensers" has been formed. The company's mission is to "promote the development of national brands and help colleges and universities create innovations", and bring the project to campus. Through college students' entrepreneurship training, college students can start their own business less detours, so that each college student is not confused after graduation. At the same time, with the help of the unique model of Yang Dispensers, local national brands from all over the world are pushed to the world.

Yang Distributor brand and the company have successively won the "City-level Agricultural Industrialization Leading Enterprise", "Provincial-level Agricultural Industrialization Leading Enterprise", "Henan Provincial Famous Brand", "China Famous Brand", "Most Potential Brand", "Henan "High-quality Provincial Products", "Henan Famous Brand Products", "Chinese Famous Products", "National Leading Enterprise in Food Industry", "Social Welfare Enterprise", "Home for the Disabled", "Jiaozuo Integrity Production Enterprise" and other honors.


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