"In China, the most profitable industry is agriculture." Through many years of contact with Chinese companies, Hu Run believes that the industry that private enterprises make the most money is agriculture, and hopes that the Liu brothers of the group will make the most money and be the most representative. He said that China is a large agricultural country with many farmers, and China’s agriculture has not developed much before. In the past 20 years, it has developed rapidly. Many people have become rich. As a result, agriculture may develop faster in the future. Many foreign agricultural companies have long been staring. Going to the Chinese agricultural market is enough to prove this.
This is indeed the case. Among the various rich people's lists over the years, there are not a few rich people who quickly made a fortune through agriculture, and Guo Hao, chairman of the board of Chaoda Modern Agriculture (Holdings) Co., Ltd., is one of them. Although Guo Haoyuan is not well-known for Liu Yonghao and Liu Yongxing's brothers, he is also a frequent visitor to various rich lists over the years. In the 2006 Hurun Rich List, his personal wealth reached 4 billion yuan.
Follow the rich to find wealth opportunities. As a well-known entrepreneur in the agricultural industry on both sides of the strait, Guo Hao's way of extracting huge profits from agriculture is worth learning from.
Rely on electronic products to find the first pot of gold
Guo Hao, whose real name is Guo Jianjun, was born in 1955 to a poor family in the Central Plains. His father was an old cadre heading south, and the Guo family later settled in Fuzhou. Guo Hao grew up in the army with his father from an early age. He joined the army at the age of 12 and moved to work in a military electronics enterprise.
In the early 1980s, Guo Hao went to sea and became one of the first Chinese seagoers. He traveled south and north to do electronic component business. At that time, electronic products were very popular, and Guangzhou was the most popular area for electronic products, so Guo Hao established Jianhua Electronics Company in Guangzhou.
Because of good management and prosperous business, Jianhua Electronics has opened 8 branches in large and medium-sized cities in China. There are thousands of electronic companies that have business relations with Guo Hao, and the company's profit reaches tens of millions of yuan every year.
While the enterprise is developing rapidly, Guo Hao has helped many state-owned enterprises to solve the problems in production and operation. He has been awarded the honorary titles of “Model Worker”, “Marketing King”, and “Advanced Worker” by the People’s Government of Fujian Province, the People’s Government of Fuzhou City, and the Haizhu District Government of Guangzhou. .
Boldly change course and do "the next century"
In 1994, Guo Hao suddenly left the hot sales field of electronic components and announced loudly that he was going to do agriculture. The news shocked everyone who knew him. Many of his friends felt incredible, thinking that Guo Hao "picked sesame seeds and lost watermelon" and lost a ready-made "big gold mine". They believed that Guo Hao would definitely lose this time.
Indeed, how many entrepreneurs would think of agriculture in 1994? China's agriculture has always been under the household contract responsibility system. It is impossible to create a millionaire by relying on one acre and three points of land. What's more, Chinese agriculture seemed calm and calm. However, in the State Council, there is one vision for China's development in the 21st century: China will vigorously develop organic agriculture in the next century and make breakthroughs in the selection and breeding of excellent agricultural varieties.
Seeing this, Guo Haocai boldly decided to do this "next century" thing: develop China's bio-organic fertilizer and excellent agricultural seeds.
At the time, having this idea was almost crazy. Engaged in R&D, it is money that burns. Which entrepreneur has time to burn money for agricultural research? Even if you develop the best organic fertilizer, it is useless. Farmers in the 1990s, let alone bio-organic fertilizers, even natural organic fertilizers-manure are almost abandoned and inorganic fertilizers are used. How do they accept bio-organic fertilizers?
But Guo Hao feels sober: Agriculture is not a "dark horse" in all traditional industries, as people say it has more investment, slower results and lower profits. As long as people eat, agriculture is an eternal industry. This industry has unlimited potential. Such business opportunities are not visible to all people and dare to intervene; doing such research can make the best use of Chinese agricultural scientists. They are The most valuable asset of this industry, whoever makes good use of them, who has mastered the core technologies of agriculture, has the most development prospects.
Guo Hao left Guangzhou's business and returned to Fuzhou. He summoned the country's most famous agricultural biotechnology experts and seed experts from Beijing, Guangzhou and Fuzhou to set up scientific research projects. Development of high-quality agricultural varieties.
Soon, "super large" scientific research has achieved results. However, the “super-large” organic fertilizer and “super-large” seeds that they have successively launched are difficult to push away – farmers do not buy it! This comparison is too stimulating and comical! On the one hand, farmers have serious doubts about the "super-large" organic fertilizer and vegetable varieties; on the other hand, the agricultural products in the "super-large" test field are so abundant.
The same land is planted with Chinese cabbage. It is the seed introduced or cultivated by "Ultra Large". With "Ultra Large" organic fertilizer, it is different. Not only high yield, less pests and diseases, and lower overall cost, but more importantly, it looks good and tastes good-Guo Hao is a businessman. He sees business opportunities in this comedy: one acre of land, using "oversized" fertilizer The cost of the vegetables produced is much lower than ordinary ones, and the profit margin is several times the cost.
Building a Chinese model agricultural base
To do agriculture, we must change from a "model worker" of a king of electronic product sales to a real farmer. However, it is impossible for Guo Hao to repeat the story of ordinary Chinese peasants. He looked at the whole world.
In the world, there are greenhouse agriculture in the Netherlands, drip irrigation in Israel, and modernized field agriculture in the United States. These agricultures use modern technology, modern production technology, and large-scale agricultural production. Agriculture is not the same as world agriculture. Not only that, China’s backward agricultural format, the crops produced are incomparable with foreign countries, the output is low, and the quality is poor, and the organic, green, and pollution-free foods promoted by foreign countries are not what we have. "Which is China's big agricultural country, let alone a powerful agricultural country." Guo Hao sighed.
So, Guo Hao turned to the Ministry of Agriculture of the State Council and other government departments-after all, this is a matter of benefiting the country and the people. Later, he received support from governments at all levels from the central to the local level, and received a development and research fund to promote the "super-large" test field.
In addition, behind the "Super Large", a large number of experts participated in the work. In the "Super Large" think tank, there are a large number of well-known agricultural experts, academician of the Chinese Academy of Sciences Xie Lianhui, German University of Bonn, Professor Cetin Sengonca, director of the Institute of Plant Diseases, etc. expert. With the help of the minds of these agricultural elites, a plan to develop modern agriculture that is directly in line with international standards has gradually matured in the "super".
"Super" agriculture, all operations are strictly in accordance with international standards. The first is the base. Agricultural experts choose a suitable base near Fuzhou. They inspect from the aspects of climate, water source, and soil quality, and finally fix their eyes on Quanzhou.
Land, where does the land come from? Lease, lease land to farmers. Guo Hao found the local government, and the government came forward to collect the land of the farmers and leased it to the "super". The "super large" pays about 380 yuan per mu per year, and the government will return it to the farmers directly.
In 1997, the first agricultural base of the Chaoda Group, the Quanzhou base with an area of 800 mu, was officially launched.
"Super" agricultural bases call agricultural experts, a large number of agricultural technicians from all parts of the country, and planting experts from all over the country. Industrial workers are mainly selected from farmers who rent land; seeds and organic fertilizers are produced by Chaoda Group; pesticides are produced by Chaoda Alliance enterprise-Haorun production; every piece of land at the base must be regularly inspected in strict accordance with the requirements to guide the selection of planting varieties, fertilization, sprinkler irrigation...
As a result, the vegetables produced in the "Super Large" base became very popular as soon as they were launched.
Crazy "enclosure sports"
The success of the first base has inspired Guo Hao. So he quietly scraped what he called the "enclosure movement." From Hainan to Liaoning, along
Developed areas in the sea are all equipped with "super" bases. So far, the "super-large" vegetable base has expanded to more than 100,000 mu.
As the sales king, Guo Hao makes full use of the advantages of “super-large” products and fights “aggression” in the “super-large” market: every time a new place arrives, “super-large” sends the products to supermarkets, wholesale markets, farmers’ markets Engage in direct sales to attract attention, and the natural premium quality of "super-large" vegetables naturally wins people's attention, thereby opening up the market. Guo Hao said that he hardly advertises, "My product is the best ad."
Guo Hao, who is at the forefront of China's agriculture, knows that the time has come for "super-large" rapid development. So he turned to the international capital market. After some operations, on December 15, 2000, accompanied by a loud gong, "Chaoda Agriculture" was officially listed in Hong Kong, and "Chaoda" won 600 million Hong Kong dollars for this purpose. "What I want to do is to form a complete agricultural industry chain and build China and the world's agricultural aircraft carrier." Guo Hao is ambitious.
In order to further improve the quality of vegetables, nearly 10% of the "super-large" bases use intelligent greenhouse cultivation, import a full set of greenhouse equipment from Spain, and the world's most advanced dropper technology and a full set of equipment from Israel. "In terms of technology, equipment, and variety, there is no reason for'Super Large' to lag behind foreign agriculture." Guo Hao said. He opened up 4 networks for the "outlet" of "super-large" products: unit distribution network-special distribution to troops, schools, restaurants, hotels and other units; wholesale network-wholesale to supermarkets in wholesale markets; chain monopoly network- In Fuzhou alone, "Super Large" has built eight "Super Large" fruit and vegetable specialty stores, specializing in the sale of "Super Large" fruit and vegetable products; export network-this is Guo Hao's most valued network.
In 2001, the output value of "super-large" fruits and vegetables was nearly 1 billion yuan, of which exports accounted for about 40%. Since 2002, the export of Chinese agricultural products has been continuously blocked by the so-called "green barriers". The export volume has dropped sharply, but the "super-large" products have risen sharply. "'Super-large' products must not only grow bigger in China, but also start our brand internationally."
"In addition, in the fruit and vegetable agriculture, it is easy to ignore, but it is very much in need of investment, and it is also able to add value to the product processing-deep processing, freezing, cold storage, etc., which is also a basic project to establish modern agriculture." In the country, there are more than 20 "super large" bases, each of which has such a processing plant.
After several years of hard work, "Chaoda" has built an industrial chain across the country from production, preservation, deep processing, warehousing, transportation, to "Chaoda" green organic agricultural products city chain monopoly, unit distribution, export, wholesale network.
In 2001, “Super Large” spent nearly 100 million yuan to establish a complete agricultural e-commerce platform.
The hidden agricultural predator
"What will the future "super-large" agriculture look like? It is by no means just vegetables-it is too small to look at "super-large", and it is a full-scale competition with the world's major agricultural companies." Guo Hao said nothing at all when he said this. Exciting look.
On November 13, 1999, China and the United States signed the "Sino-US Agricultural Cooperation Agreement", lifting the 30-year ban on the import of American citrus. In April 2000, Sunkist advertisements were broadcast in Beijing, Shanghai, and Dalian, starting Sunkist's first shot into the Chinese market. In this case, "Chaoda" partnered with Hong Kong Xinya, at almost no cost, purchased the Hepu citrus orchard that was just beginning to hang fruit, and adopted the "Chaoda" green organic cultivation model to cultivate it, and cultivated its own "new elegant" .
"With the "super-large" navel orange, Sunkist of the United States will not have a big market in China." In Beifeng, Fujian, "super-large" has secretly opened an 800 acres of navel orange research base, using the excellent varieties of the United States to cultivate China's own high-quality navel orange directly confronts American orange.
This is just the beginning. The "super-large" Boer goats have been bred for several years. The "super-large pigs"-pigs raised in the "super-large" way are also on the market. The "super-large" should be fully attacked, using the "super-large" model Involved in various fields of agricultural production.
Listening to Guo Hao's expansion plan is almost "scarring": within three to five years, his agricultural base will reach a scale of 3 million mu, and the export value alone will reach 3 billion yuan. In addition to constantly establishing bases, his other method is to use the hand of capital to select mature fruit tree bases or special variety vegetable bases and swallow it in one bite.
"However, compared with the agricultural sector already listed in Hong Kong, unlisted'super-large' agricultural production is larger and will develop faster in the future. Otherwise, how can we call out the slogan of being a world agricultural carrier What? Of course, we will seek more cooperation and support, even including the support and cooperation of relevant state departments." Guo Hao said.
As for the cooperation, Guo Hao refused to disclose, "There is no need for this." Guo Hao, the predator in deep water, is still so hidden.
This is an era of competition, an era in which opportunities and challenges, dreams and reality, aspirations and losses coexist. At the turn of the century, the famous American sociologist and economist Tovler once asserted that her agriculture is the most promising Chinese economy to overtake the Western world and the most promising to form a unique global competitive advantage. The "super modern agriculture" seems to be shouldering a special mission, a beautiful dream is coming to us